Stop Undercharging Yourself
You're one step away — instant lifetime access to Pricing Power for $44.


Everything You Get

The Pricing Power Framework — choose a price that reflects the value you already provide ($197 value). 

The Discounting Pattern — the hidden reason smart women lower their prices before they need to, and how to end it ($55 value). 

The Receiving Capacity Shift — become comfortable receiving more, and grow equal to your new price ($55 value).

The Price Holding Method — stay grounded when someone challenges your price ($27 value). 

 The Value Communication Framework — explain the transformation instead of defending the price ($55 value). 

Plus 11 lessons, the Pricing Power Workbook, lifetime access. included.

Regular Value $389 
TODAY $44

Stop negotiating against yourself before your client ever gets the chance to.

Instant, lifetime access.


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TERMS & CONDITIONS

Terms & Conditions of Purchase — Pricing Power

Please read these Terms & Conditions carefully before purchasing Pricing Power (the "Course") from Lifetonic Limited ("Company", "we", "our", or "us"). By purchasing this Course, you ("Customer", "you", or "your") agree to the following.

1. Company information
Company name: Lifetonic Limited
Country of registration: United Kingdom
Contact email: hello@jodyshield.co.uk

2. Eligibility & course details
You must be at least 18 years of age to purchase access. Pricing Power is a pre-recorded digital course provided for educational and informational purposes. It includes pre-recorded video training and downloadable materials where applicable, delivered via an online platform for one (1) person's access. There is no live coaching, live support or live teaching element included unless otherwise stated. Access is granted immediately following successful payment.

3. Pricing & payment
The price of the Course is $44 USD, or such other price as displayed at checkout. The Company may also offer optional additional digital products or order bumps during checkout — including the Pricing Power Script Playbook at $33 USD — which are governed by these same Terms unless otherwise stated. All payments are processed securely through a third-party payment provider. Access is granted once payment has been successfully received.

4. Refund policy
Due to the digital nature of the Course and the immediate access to intellectual property and downloadable materials, all sales are final. No refunds, cancellations or exchanges will be provided once a purchase is complete. By purchasing, you acknowledge and agree to this no-refund policy.

5. Intellectual property
All Course content, materials, videos, documents, teachings, branding, methodologies and intellectual property remain the sole property of Lifetonic Limited. The Course is for personal use only. You may not copy, reproduce, republish or distribute Course materials; share login details or grant access to others; resell, sublicense or commercially exploit any part of the Course; or record, duplicate or teach the Course content as your own. Unauthorised use or distribution may result in removal of access and potential legal action.

6. Access
The Company reserves the right to modify, update or improve Course content at any time, and to suspend or remove access in cases of payment disputes or chargebacks, breach of these Terms, or abusive, unlawful or inappropriate behaviour.

7. Disclaimer
The Course is intended for educational and informational purposes only and does not constitute financial advice in any form. Any earnings, results or outcomes referenced by Jody Shield, Lifetonic Limited, or any clients or customers are aspirational and motivational only and do not indicate your own earning potential. Such results are exceptional and non-typical, and act as no guarantee that you or others will achieve the same. Individual results will always vary and depend on factors beyond our control, including your own circumstances, implementation and experience. Neither the Course nor Jody Shield nor Lifetonic Limited makes any financial claim or guarantees any financial gain.

8. Limitation of liability
To the fullest extent permitted by law, Lifetonic Limited shall not be liable for any indirect, incidental, consequential, special or punitive damages arising from participation in or use of the Course. Our total liability under these Terms shall not exceed the amount paid for the Course.

9. Governing law
These Terms shall be governed by and interpreted in accordance with the laws of England and Wales.

10. Contact
For any questions relating to the Course or these Terms, please contact hello@jodyshield.co.uk.
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Add THE PRICING POWER SCRIPT PACK & VIDEO TRAINING — $33

Choosing your price is one thing. Saying it out loud, when a client's looking right at you and your nerve wants to wobble, is another. This gives you the exact words.


The complete playbook plus two video trainings covering:


 The words for the second your nerve wobbles, so you hold the number instead of talking it down

 Grounded responses to the eight objections like - "that's expensive," "I need to think about it," "can you discount?"

 Ready-to-send email templates for raising prices with existing clients, without the guilt

 A quick-script bank for the moments you need the words

 The phrases to drop for good - and what to say instead

The course helps you choose the price. This helps you hold it.

Payment information

You will not be charged for this purchase, but if you choose to make an optional purchase later, this card info will be used to complete that transaction!

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Secure checkout · Instant access · Lifetime updates.

  • Total payment
  • 1xPricing Power Course with Jody Shield$44
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All prices in USD

WHAT'S INCLUDED:
The Pricing Power Framework — choose a price that reflects the value you already provide ($197 value). 

The Discounting Pattern — the hidden reason smart women lower their prices before they need to, and how to end it ($55 value). 

The Receiving Capacity Shift — become comfortable receiving more, and grow equal to your new price ($55 value). 

The Price Holding Method — stay grounded when someone challenges your price ($27 value). 

  The Value Communication Framework — explain the transformation instead of defending the price ($55 value). 

Plus 11 lessons, the Pricing Power Workbook, lifetime access included. 

 Regular value $389 · Today $44.


Testimonials

Jody!!! I have to tell you this. I raised my prices this morning after watching Pricing Power. Not by £50. Not by £100. I doubled them. I've been putting this off for over a year because I kept telling myself I needed more testimonials and more experience first. A potential client enquired yesterday and for the first time ever I sent my actual price without apologising, explaining or panicking. 

She said yes. Within 10 minutes. I am honestly sitting here laughing because the thing I was terrified of wasn't a thing at all. Thank you.

Lara C
Health Optimisation Coach 

“Three weeks ago I would have discounted. Today I didn’t. A client said my price was higher than they expected and normally I’d have reduced it on the spot. Instead I stayed grounded, held my price and explained the transformation. After a 15-minute conversation they paid in full. That one decision has added more to my business than the cost of this course many times over. But honestly, the biggest win isn’t the money — it’s that I finally trust myself.”

Miriam ST
Interior Designer 

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